Danny, Brandon, Tyson, Rick & Mary

  Ivy Livestock is a family owned and operated Limousin seedstock cattle business. Rick & Mary Hertz, along with sons Danny, Tyson and Brandon manage 100 purebred Limousin cows, along with 50 commercial cows in the small Southern Alberta community of Duchess. Family is a vital component of rural life. The Hertz/Plumer family has been in the Limousin business for three generations since the breed's importation to Canada.

Ivy Livestock focuses on producing high-performance, productive, sound Limousin. They offer purebred/fullblood, red/black and polled/horned genetics for sale privately, as well as through a number of consignment sales every year.

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Mary has been in the Limousin business since the breed was first imported to Canada in 1969. Rick, a farmer from Oyen, Alberta, joined her in the business when they were married in 1982. Together, they built a cowherd that was based on the foundation of cow longevity. To obtain maximum stayability, the cows must be fertile, have excellent udders and be structurally correct with good feet.

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A solid cowherd produces great bulls and Ivy Livestock has built a strong commercial customer base, selling 30-40 breeding bulls by private treaty every year. Repeat buyers appreciate Ivy Limousin bulls that sire easy-calving, high-growth, muscular calves that top the market. Ivy Livestock also sells several bulls to purebred breeders and has produced such breed-greats as Ivy's Molten, Ivy's Pld None Better and Ivy's Revolution. All bulls are performance tested and ultrasounded for carcass quality, in addition to receiving a breeding soundness exam. They are culled heavily for birth weight, soundness, growth and carcass traits so only the best sell.

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Danny, Tyson and Brandon have taken a keen interest in the show cattle and have exhibited very successful show strings with Mary supervising the past few years. Ivy Livestock showed the National Champion Female in 2003 and 2005 with Ivy's Necessity and Ivy's Near Perfect. Both females were the high sellers in the Canadian Western Agribition Solid Gold Sale in their respective years - Necessity sold for $21,000 CAN to Y2K Land & Cattle, while Near Perfect and her bull calf were purchased by Venture Livestock, Wat-Cha Land & Cattle and Nordal Limousin for $22,000 CAN.

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Whether you are in the market for a new Limousin herdsire, donor, show heifer or an embryo package, Ivy Livestock has the cutting-edge genetics to ensure your success.

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